Enter Helen: The Invention of Helen Gurley Brown and the Rise of the Modern Single Woman - Paperback

2026-04-22T21:00:31-06:00

Price: 23.99

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by Brooke Hauser (Author)

This female Mad Men-like story chronicles the legendary Cosmopolitan magazine editor's rise to power as both a cultural icon and trailblazer who redefined what it means to be an American woman.

"Engaging.... Nimble-footed.... Amusing....Throughout, Hauser weaves in passages connecting Brown to her contemporaries and the cultural landscape of the 1960s...[to] situate her life in the context of its times." -- New York Times Book Review

In the mid-Sixties, Helen Gurley Brown, author of the groundbreaking Sex and the Single Girl, took over the ailing Cosmopolitan magazine and revamped it into one of the most successful brands in the world. At a time when magazines taught housewives how to make the perfect casserole, Helen reimagined Cosmo and womanhood itself, championing the independent, ambitious single woman. Though she was married, to Hollywood producer David Brown, no one embodied the idea of the Cosmo Girl more than the Ozarks-born Helen, who willed, worked, and--maybe--occasionally slept her way to the top, eventually becoming one of the most influential media players in the world.

Drawing on new interviews with Helen's friends and former colleagues as well as her personal letters, Enter Helen brings New York City vibrantly to life during the Sexual Revolution and the Women's Movement and features a cast of characters including Hugh Hefner, Nora Ephron, and Gloria Steinem. It is the cinematic story of an icon who bucked convention, defined her own destiny, and became a controversial model for modern feminism, laying the groundwork for television shows like Sex and the City and Girls.

"Bad feminist" or not, Helen Gurley Brown got people talking--about sex, work, reproductive choices, and having it all--forever changing the conversation.

Front Jacket

In 1965, Helen Gurley Brown, author of the groundbreaking bestseller Sex and the Single Girl, took over an ailing Cosmopolitan and soon revamped it into one of the most bankable--and revolutionary--brands on the planet. At a time when women's magazines taught housewives how to make the perfect casserole, Helen spoke directly to the single girl next door, cheekily advising her on how to pursue men, money, power, pleasure, and, most of all, personal happiness.

In this retro romp that will appeal to fans of Mad Men, journalist Brooke Hauser reveals how a self-proclaimed "mouseburger" from the Ozarks became one of the most influential women of her time. Though she was married (to renowned movie producer David Brown), no one embodied the idea of the Cosmo Girl more than Helen, who willed, worked, and flirted her way to the top.

Bringing New York City vibrantly to life during the sexual revolution and the women's movement, and featuring a rich cast of characters, including Hugh Hefner and Gloria Steinem, Enter Helen is the riveting story of a polarizing pioneer who bucked convention to define her own destiny, baiting a generation that both revered and rejected her.
--Lily Koppel, New York Times bestselling author of The Astronaut Wives Club and The Red Leather Diary
Back Jacket

In 1965, Helen Gurley Brown, author of the groundbreaking bestseller Sex and the Single Girl, took over an ailing Cosmopolitan and soon revamped it into one of the most bankable--and revolutionary--brands on the planet. At a time when women's magazines taught housewives how to make the perfect casserole, Helen spoke directly to the single girl next door, cheekily advising her on how to pursue men, money, power, pleasure, and, most of all, personal happiness.

In this retro romp that will appeal to fans of Mad Men, journalist Brooke Hauser reveals how a self-proclaimed "mouseburger" from the Ozarks became one of the most influential women of her time. Though she was married (to renowned movie producer David Brown), no one embodied the idea of the Cosmo Girl more than Helen, who willed, worked, and flirted her way to the top.

Bringing New York City vibrantly to life during the sexual revolution and the women's movement, and featuring a rich cast of characters, including Hugh Hefner and Gloria Steinem, Enter Helen is the riveting story of a polarizing pioneer who bucked convention to define her own destiny, baiting a generation that both revered and rejected her.

Number of Pages: 496

Dimensions: 1.3 x 7.9 x 5.2 IN

Publication Date: August 27, 2019