{"product_id":"creativity-for-scientists-and-engineers-a-practical-guide-hardcover","title":"Creativity for Scientists and Engineers: A practical guide - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eDennis Sherwood\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAll scientists and engineers are creative - you wouldn't be a scientist or engineer if you weren't. But can you be even more creative? Do you know how to develop creativity in those who are less confident? And how to build a team culture in which creativity flourishes? If those questions spark interest, then this book is for you. Presenting pragmatic and powerful processes for generating ideas, and for distinguishing good ideas from weak ones, the book explores the fundamental first principles on which creativity is based, as well as the organisational factors that need to be addressed for creativity to happen. \u003cbr\u003e Filled with examples of creativity in science and engineering, and including a contributed chapter in which 13 contemporary scientists and engineers tell their own stories, this book is a practical 'how to' guide on how to have good ideas on demand, how to judge between good ideas and bad ones, and how to build a sustainable innovation culture. From gravitational waves to outreach, from safety on trains to how some cows in Kansas triggered an idea for noise reduction, the examples in this book are sure to stimulate individual and organisational creativity. \u003cbr\u003e Key Features: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eProvides a practical 'how to' guide on how to have good ideas 'on demand'\u003c\/li\u003e \u003cli\u003eShows how to identify, wisely, the best ideas\u003c\/li\u003e \u003cli\u003ePresents down-to-earth strategies to increase scientific creativity\u003c\/li\u003e \u003cli\u003eIncludes stimulating case studies contributed by 16 leading scientists and engineers\u003c\/li\u003e \u003cli\u003eDescribes how to build a sustainable organisational culture in which creativity can flourish\u003c\/li\u003e \u003cli\u003eWritten by a world leader in creative consultancy \u003c\/li\u003e \u003c\/ul\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 350\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.94 x 10 x 7 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 11, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":49626553188504,"sku":"9780750349659","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/8830\/4024\/files\/YmDEMvK3T59780750349659.webp?v=1785733355","url":"https:\/\/thepinkflamingobooks.myshopify.com\/products\/creativity-for-scientists-and-engineers-a-practical-guide-hardcover","provider":"The Pink Flamingo","version":"1.0","type":"link"}