{"product_id":"eugenic-design-streamlining-america-in-the-1930s-paperback","title":"Eugenic Design: Streamlining America in the 1930s - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eChristina Cogdell\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn 1939, \u003ci\u003eVogue\u003c\/i\u003e magazine invited commercial designer Raymond Loewy and eight of his contemporaries--including Walter Dorwin Teague, Egmont Arens, and Henry Dreyfuss--to design a dress for the \"Woman of the Future\" as part of its special issue promoting the New York World's Fair and its theme, \"The World of Tomorrow.\" While focusing primarily on her clothing and accessories, many commented as well on the future woman's physique, predicting that her body and mind would be perfected through the implementation of eugenics. Industrial designers' fascination with eugenics--especially that of Norman Bel Geddes--began during the previous decade, and its principles permeated their theories of the modern design style known as \"streamlining.\" \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eEugenic Design\u003c\/i\u003e, Christina Cogdell charts new territory in the history of industrial design, popular science, and American culture in the 1930s by uncovering the links between streamline design and eugenics, the pseudoscientific belief that the best human traits could--and should--be cultivated through selective breeding. Streamline designers approached products the same way eugenicists approached bodies. Both considered themselves to be reformers advancing evolutionary progress through increased efficiency, hygiene and the creation of a utopian \"ideal type.\" Cogdell reconsiders the popular streamline style in U.S. industrial design and proposes that in theory, rhetoric, and context the style served as a material embodiment of eugenic ideology. \u003cp\u003e\u003c\/p\u003eWith careful analysis and abundant illustrations, \u003ci\u003eEugenic Design\u003c\/i\u003e is an ambitious reinterpretation of one of America's most significant and popular design forms, ultimately grappling with the question of how ideology influences design.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003eChristina Cogdell is Associate Professor at the University of California, Davis, where she teaches art, design, and cultural history.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 352\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.9 x 8.9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 23, 2010\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":49431687233688,"sku":"9780812221220","price":54.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/8830\/4024\/files\/3UqWd6MMgR9780812221220.webp?v=1783587106","url":"https:\/\/thepinkflamingobooks.myshopify.com\/products\/eugenic-design-streamlining-america-in-the-1930s-paperback","provider":"The Pink Flamingo","version":"1.0","type":"link"}