{"product_id":"riding-the-rollercoaster-how-artists-survive-the-music-business-to-become-the-legends-we-love-paperback","title":"Riding the Rollercoaster: How Artists Survive the Music Business to Become the Legends We Love - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKeith Jopling\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003ci\u003eRiding the Rollercoaster\u003c\/i\u003e tells the story of how artists and bands carve out long and successful careers in the music business, despite the numerous pitfalls and pratfalls.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWho lasts in the music industry -- and why? \u003cp\u003e\u003c\/p\u003eThe music business is defined by volatility. For every artist who sustains a career, many more fall away, despite talent, acclaim, or early success. \u003ci\u003eRiding the Rollercoaster\u003c\/i\u003e examines why some musicians endure while others fade away. \u003cp\u003e\u003c\/p\u003eDrawing on in-depth interviews with more than seventy artists and industry insiders, Keith Jopling provides a clear-eyed, behind-the-scenes account of how careers in music are built, tested, and sustained. These are artists who have been dropped by labels, lost bandmates, experienced both commercial failure and success, broken up and re-formed -- and still found ways to continue. \u003cp\u003e\u003c\/p\u003eLooking beyond individual stories, \u003ci\u003eRiding the Rollercoaster\u003c\/i\u003e situates artistic longevity within the wider structures of the modern music industry, from the attention economy to the growing concentration of power among platforms and corporations. Why do so few musicians retain control over long-term careers in a global industry worth hundreds of billions of dollars? \u003cp\u003e\u003c\/p\u003eAn insider's guide to survival in modern music, \u003ci\u003eRollercoaster \u003c\/i\u003eoffers a grounded, accessible account of what it really takes to last.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eJopling\u003c\/b\u003e has worked for Sony Music, Spotify and EMI, and UK and global music trade associations. He has lectured at Henley Business School, NYU, BIMM, ACM, Belmont, Syracuse, Westminster and the University of Krems, Austria. He started the music podcast The Art of Longevity in 2021 and recently produced a documentary episode based on his in-depth podcast interviews with renowned musicians.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 176\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.64 x 7.73 x 4.97 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 12, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":49137472143512,"sku":"9781917516358","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0759\/8830\/4024\/files\/xLfM-LXYXs9781917516358.webp?v=1779339374","url":"https:\/\/thepinkflamingobooks.myshopify.com\/products\/riding-the-rollercoaster-how-artists-survive-the-music-business-to-become-the-legends-we-love-paperback","provider":"The Pink Flamingo","version":"1.0","type":"link"}