Turn Signals Facial Express PB - Paperback

by Don Norman (Author)

The author of The Design of Everyday Things offers a hilarious look at the often cumbersome relationships between humans and machines

"An engaging work by a benign technocrat who has designs on our minds."--Kirkus

From water faucets and airplane cockpits to the concept of "real time" and the future of memory, this wide-ranging tour through technology provides a new understanding of how the gadgets that surround us affect our lives. Donald Norman explores the plight of humans living in a world ruled by a technology that seems to exist for its own sake, oblivious to the needs of the people who use it. Turn Signals Are the Facial Expressions of Automobiles is an intelligent, whimsical look at our love/hate relationship with machines, as well as a persuasive call for the humanization of modern design.

Author Biography

Don Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. He was an Apple Vice President, has been an advisor and board member for numerous companies, has received three lifetime achievement awards, and has three honorary degrees. His many books, including The Design of Everyday Things and Emotional Design, have been translated into over 20 languages. He lives in San Diego, California.